Don’t dismiss Discount Dockets too quickly!

There’s nothing new about businesses using Discount Coupons, Shopper Dockets or similar. They’ve been around for a long time.

OCL Docket Discounts Jan16

But why is it that some work far better than others?

There are a number of reasons for this but it would take quite a deal or explaining to cover everything.

Let me therefore, cut to the chase and give you some worthwhile pointers should you ever consider trying a discount docket of some type.


Some people, as much as they’d like to use them, wouldn’t be caught dead producing a discount coupon. It’s a pride thing.

There are some situations where people feel very comfortable producing a coupon and other situations where they don’t. Eg. On the plus side, coupons for take away meal deals, video movie hire, hair care offers, dry cleaning offers, meat and bread offers and so on. On the minus side, people are less likely to use a coupon at a clothing store, shoes store, hardware store or similar unless it’s a really spectacular offer.


Coupons should not be thought of as merely a means of giving people a discount.

Coupons should be designed and used to increase your overall sales or at the very least the amount someone spends with you in any single transaction.

Coupons should also be used for introducing new customers. Every new customer could then become potentially a regular customer and be worth hundreds of dollars to you into the future.


Coupon offers should at least appear to be a good offer. People aren’t fools.

Offering a free cup of coffee with a meal at an expensive restaurant simply won’t cut it.

Offering what appears to be a great meal deal at a takeaway food outlet will attract lots of people. It’s all about how you package the deal and how you present it. Eg. If you say Family Meal Deal – Chicken, chips, peas and corn for $20, some people will likely respond. However, if you say Family Meal Deal – Chicken, chips, peas and corn for $20, you save $3.80! – you’ll probably do considerably better.


When considering suitable offers, package in things where your profit margin is highest. Eg. Chips, rice, soft drinks, labour and bread can often be included to bulk up the overall value of a package deal but often costs you little to provide in the first place.

Done right discount dockets present businesses with a great marketing tool. If you’d like more specific advice about what to offer in a discount docket, feel free to email me via the’ Contact us’ facility.

Staying positive!

Over the recent Christmas break my wife and I entertained a friend who used to work for us but now works in the real estate industry. This friend is one who can be best described as the type of person who puts his all into anything he undertakes. Although a successful media salesperson, real estate was a completely new game for him but as he does with most things, he attacked the task with gusto.

Part of the process for him has been to access a facility not unlike what I’m trying to do here with 8 out of 10, but geared at the real estate industry. There’s a very successful real estate man who produces material and podcasts to help people like my friend become successful in the real estate industry and my friend has found his material extremely helpful.

Of course this real estate man has been there and done that, very successfully I might add, he’s now worth tens and tens of millions of dollars and is sharing what he has learned with others who are serious about becoming successful, like my friend.

That background leads me to what I really want to say here.

In the podcasts, my friend mentioned a couple of things that resonated with me and that are worth mentioning here.

First, the real estate guy, whose name by the way is John McGrath, said he doesn’t listen to radio or watch television. This caused my ears to prick up because I rarely do either and for exactly the same reason as John McGrath. He has no problem with what others do but for himself, he reckons anything important in the news that he needs to know about, he’ll hear about. For the most part however, he claims that listening to or watching the news just leaves him feeling lousy, “it’s all so negative” he says and he prefers to fill his mind with more positive things.

I totally agree but I also know how hard it is to do that day in and day out. That said, being hard is just that, hard but not impossible. That brings me to the other point John made that I also concur with him on.

Many people who are trying to achieve something worthwhile, when they come to a hurdle or obstacle, tend to become overwhelmed by it. Those who experience real success in their life, like John McGrath, are those who see hurdles or challenges in there right light, as simply another problem to overcome. You would have heard the saying “faith can move mountains” and although I believe that, I prefer to be more realistic in practice. My attitude is more along the lines of “yes, it’s a problem, maybe a big one, but there’s usually a way to overcome it”. I love the lines in the Apollo 13 movie when the astronauts were running out of air and were still a long way from Earth. It appeared absolutely impossible that they would get them home given the situation with the air they faced. Despite this, the head of mission control famously said “Gentlemen, failure is not an option” and “work the problem” and incredibly they did and the result was the safe return to Earth of the Apollo 13 astronauts. Movie? Yes but based on the true story.

John McGrath and people like him, who succeed where most others fail, are people who do not let reasons “why not” get in the way of their go forward progress. They are people who consider “failure as not an option” and they “work the problems they face”. I can personally vouch for the fact that when “I’ve worked a problem”, more times than not, I’ve overcome it.

I’d go so far as to say that if you don’t develop an attitude where working problems is part of your norm, you’ll never reach your full potential or realise your dreams to the same extent you may have otherwise.

“Staying positive” is much more than a nice notion, it’s a life skill that successful people take very seriously and work very hard to develop. I hope, with John McGrath’s help, that I’ve encouraged you to think about ways that will help you stay positive as you go about your daily grind.

stay positive